Discover here how we consider the location of our self-catering properties when designing their individual and tailored marketing plans.
This week, we are exploring in more detail - PLACE - the 2nd factor of the four basic marketing principles we apply to ensure we maximise bookings for any of our properties within our current portfolio of up to 100 self-catering holiday homes.
“Location, Location, Location” is always one of the most important factors to consider when letting your property as a holiday cottage. Put simply, where your cottage is located, will determine which potential guests you will attract.
Holiday homes by the coast obviously attract more interest but remember that everyone is looking for something slightly different for their next getaway. It’s also worth remembering that many guests who live near the city or a large town will still find that only being a 30-minute drive away from the sea still amazing. So, countryside cottages still within easy reach of the coastline are actually a very attractive proposition as they can offer guests the best of both worlds – a quiet and tranquil setting but with plenty of days out to the beach.
Often, your location is a given – as you may not be able to influence where your property currently is – i.e. if you already own a holiday let or perhaps looking to convert or extend your own property to provide an additional barn conversion or annexe. Although, if you are looking to purchase a 2nd property to let as a holiday cottage, then it goes without saying that the closer to the sea the better.
Wherever the location, it is important to make sure you understand who your location will appeal to and therefore ensure your “product” – your holiday home fits their aspirations by providing an enjoyable and comfortable stay.
At My Favourite Cottages, our portfolio of up to 100 self-catering properties range from cosy cottages for two in remote locations in Scottish Highlands, family holiday homes by the sea in popular North Devon coastal resorts such as Croyde and Woolacombe to large country manor houses on their own private estates on Exmoor in Somerset.
When marketing and promoting our properties, their location is always considered.
INTERESTED TO LEARN MORE
Would you like to understand more about how these four basic marketing principles can be applied to help maximise the bookings for your holiday letting.
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