A good website can make the difference between your property getting booked or not. Learn why we are passionate about website design when building a marketing campaign.
Booking your favourite holiday cottage is like shopping for your favourite pair of shoes, and just like shopping habits have changed over recent years with shoppers now turning to online websites, so have guests looking for that perfect self-catering property. Gone are the days of having a printed brochure sent through the post, now holiday cottages need a presence, and the best way to do this is with their own personal website.
A bespoke website allows a holiday cottage to come alive, showcasing all its character and personality. With a personal website the property doesn’t have to compete against anyone else, providing all the information a guest needs to know to get them to book your cottage.
There are many free, off-the-shelf website packages that are available, which market themselves as being quick and easy. However, just like a good quality pair of leather shoes, you get what you pay for, and free or cheap isn’t always going to last or get people saying ‘wow’.
Whilst a free website may do the job and satisfy some guests, one person it may not please is Google. As the largest search engine, Google is very choosy about what it classifies as a good website, and will happily penalise those that don’t meet its high expectations. Being a well written website with good SEO means Google will help promote it meaning it will gain more visibility and rank higher on key searches. It is therefore easy to understand why many larger companies spend such a large chunk of their money on making sure their website ticks all the right boxes.
The key elements to making a website stand out from the crowd are the following:
At My Favourite Cottages we believe a bespoke holiday cottage website is one of the most important features when marketing a self-catering property and is essential to effectively rent a holiday cottage and that’s why we give you one for free, because it’s in our interest to do so because we and ultimately you, will sell more weeks and make more money.
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