The cottage is the product

Find our 2nd installment of our rocket (cottage) science campaign here.

This week, we will explain further how we adopt the use of the 4 basic marketing factors by exploring in more detail the first factor: The product – your holiday let.

Your property might be a new investment, the conversion of an old barn or annexe or already being let as a holiday home. It doesn’t matter whether your ‘product’ is a luxury modern coastal apartment, a cosy barn conversion for two, a family holiday home by the sea or even a large elegant manor house, it’s always about having a good product.

You can influence the ‘quality’ of this product by how you choose to renovate, decorate and furnish your property. You will need to put yourself in the mind and eyes of potential guests, and not just presenting it how you would like it.

The first time potential guests will see your holiday property will likely to be on a computer, tablet or even mobile phone, so it is crucial that the photography is professional as these will be the main selling tool. However, it is also important to stress that they should also accurately reflect what you are offering to make sure you manage guest expectations.


Would you like to understand how you can present your property to maximise bookings?

All you need to do is get in touch here and we’ll send you our next FREE guide that offers tips and advice on what you can offer to make sure your property looks great and delivers what your customer is looking for.