It's never too early to start getting your property ready for your next seasons bookings and thinking about getting the right marketing in place.
It’s never too early to start thinking ahead for next year’s holiday letting season. Owners should also consider that it’s not just about getting your property prepared. Although, it is important that holiday home owners are always investing in the upkeep of their properties to encourage guests to keep coming back.But it’s just as important to ask if you have the right marketing in place?
The holiday letting market is increasingly more competitive. More and more property owners are choosing to let their properties to get the most return out of their assets. So, now is the time to make sure your property really stands out from the crowd.
Local letting agency, My Favourite Cottages believes that the key to success is a well-designed easy to navigate website that promotes an individual property (or group of properties). This way, an individual property reaches a national target audience and is not just fighting for presence on one agency’s portfolio website.
Each holiday property website should tell its own story. There should be professional photography and well-written informative copy that covers your property, its location and local area to entice potential guests to book. It should reflect that each property is unique and will appeal to different target audiences.
A bespoke online marketing plan should be designed and implemented, reflecting the individual property and its key selling points and location to drive enquiries, online bookings and traffic to the website.
A good example is Kittiwake Cottage in Braunton that successfully books over 35 weeks each year.
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